The advent of latest Media and entertainment technologies like the Internet and digital broadcasting gave rise to numerous social media marketing sites including Orkut, MySpace, YouTube, LinkedIn, Hi5 and Facebook to be the few famous examples. Among them, Facebook happens to be the most popular one. Social networking sites are websites where people across all continents meet and share their views, news, photos, videos, links and messages.
Social media has turned into a buzzword among Internet marketers because they began to woo the users of such sites. Ab muscles nature of social network sites – i.e. virtually free and instant recognition – may be the main draw. The strength of SMO was recently felt during social unrest in Egypt, Libya as well as other countries.
Although the chance of content in all forms – be it in text, picture, audio, or video going viral is really as remote being an oasis within the desert. It has been observed that marketing over these social networking sites bear excellent results unlike any other medium on the Internet currently. An aggressive and vigorous online marketing strategy helps in the long run.
Start-up businesses, especially online sellers of merchandise or services should allocate part of their budget towards social media marketing, especially on Facebook. In comparison to other media forms, and considering cost-to-benefit ratios, Facebook marketing is easily the most cost-effective and powerful kind of promotion. These Facebook marketing tactics might be employed by start-up enterprises:
Open an account in company’s name or brand / trade name making as much ‘friends’ as you can via your friends, relatives, supporters and employees whilst enlarging the circle.
Upload photos or demo videos of items or services. These are highly effective as many people really like to look at pics and vids, which helps them to relax and revel in and also at the same time they are feed with required information. Text reading is regarded as boring climax always advantageous.
Post humorous, witty and satirical, philosophical and spiritual content. Manage a series of posts to appear daily, if possible.
Post company/ employee events, especially those about award giving and philanthropic activities.
Encourage your pals to ‘like’, share or comment.
Keep switching your profile pictures.
In short, remain in news. All the activities above entail no expenditure. If that fails you could bank upon paid or ppc (in which you need to pay as long as users click on it) advertisements.
Facebook Marketing is, thus, the fastest, craziest and also the most reliable medium of social media marketing. Using its universal reach growing at breakneck speed, start-up businesses must take the ability.